A Message from AsiaTravel’s Assisting General Manager, Zhao Bei

We would like to introduce Zhao Bei as AsiaTravel’s new Assisting General Manager:

Zhao Bei joined AsiaTravel in 2004 and has seen the company grow almost since its very beginnings. A Beijing native, he has been very passionate about travel. Having graduated from Beijing’s University of International Relations with a degree in International Politics and Law, Zhao Bei was set to enter the local government. He decided, however, to diverge quite literally to an off-the-beaten path instead.

During his time at AsiaTravel, Zhao Bei has had the opportunity to travel to almost every corner of China, including overland journeys from Tibet into Sichuan and camping in the Taklamakan Desert. He helped develop innovative trips, including journeys examining China’s environment and its economic realities. Prior to his current position, he served as the Director of Travel Partners and most recently, Manager of AsiaTravel’s IT initiatives.

As he translates this knowledge into his new role, he was asked, “What are you most excited about? What motivates you the most? What’s your biggest challenge?”

He answers, “As cliche as it may sound, we truly are trying to shape the way people travel.  People all over the world are interested in China now. They want to come to China, and AsiaTravel strives to provide them with not only a unique experience but a unique insight. Stories exchanged between our guides and our clients discuss what this country was, what it is to them presently, and what it might be in the future. For me, the different perspectives about China create an interesting and multi-dimensional window through which I can process the world.  This is why AsiaTravel motivates me. Of late, I’m reflecting a lot about what our business means to everyone else involved – our clients, our partners, our teams. I’m considering their goals and wrapping my head around our shared core values so that AsiaTravel can help more people Experience China Differently.”


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